Consumer Protection 🏛 FTC

FTC Endorsement Guides

When endorsers (including social media influencers) have material connections to advertisers, those connections must be clearly disclosed. Material connections include payment, free products, employment, or family relationships. Updated guidelines effective 2023 address social media specifically.

Source Agency
FTC

Last Verified
March 1, 2026

Next Review
May 30, 2026

View Official Source ↗

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